Terms & Conditions

1. Acceptance of these terms

These Terms & Conditions ("Terms") govern your use of the babystart® website and your purchase of any products from us. By browsing our site, creating an account, or placing an order, you agree to be bound by these Terms. If you do not agree to them, please do not use our website or place an order.

Please also read our Privacy Policy and Cookie Policy, which explain how we handle your personal data, and our Returns & Refunds Policy, which forms part of these Terms.

2. About us

babystart® is operated by [Registered company name], a company registered in England and Wales under company number [Company registration number], with its registered office at [Registered office address]. Our VAT registration number is [VAT number].

3. Who can use this site

Our products are intended for adults, and you must be at least 18 years old to place an order with us. By placing an order, you confirm that you are 18 or over.

babystart® currently sells and delivers to customers within the United Kingdom only. Our website and products are intended for use by UK residents, with delivery to UK addresses only. We do not currently accept orders for delivery outside the UK — see our Delivery Information page for full details.

4. Your account

You may be able to create an account to track orders and save your details. You are responsible for keeping your account login details confidential and for all activity that happens under your account. Please let us know immediately if you believe your account has been used without your permission.

5. Products, descriptions and pricing

We make every effort to ensure that product descriptions, images and pricing on our website are accurate. However, occasional errors may occur. If we discover a pricing or description error in an order you have placed, we will contact you before proceeding, and you will have the option to confirm your order at the correct price or cancel it, in which case you will receive a full refund.

All prices are shown in pounds sterling (£) and include VAT where applicable, unless stated otherwise. Delivery charges are shown separately during checkout and are also set out on our Delivery Information page.

Product images are for illustrative purposes; actual packaging and labelling may vary slightly.

6. Placing an order & order acceptance

When you place an order, you are making an offer to purchase the products in your basket. We will send you an order confirmation email acknowledging receipt of your order, but this does not mean your order has been accepted. A contract between us is only formed when we send you a separate email confirming that your order has been dispatched.

We reserve the right to decline or cancel an order at any stage before dispatch — for example, where a product is out of stock, where we identify a pricing error, or where we suspect fraudulent activity. If we cancel an order you have already paid for, you will receive a full refund.

7. Payment

Payment is taken at the point of order, using the payment methods shown at checkout. All payments are processed securely by our third-party payment provider; we do not store your full card details. You confirm that any payment details you provide are correct and that you are authorised to use the payment method.

8. Delivery

We deliver to addresses within the United Kingdom only. Estimated delivery timeframes, costs and our free-delivery threshold are set out on our Delivery Information page. Delivery times are estimates and not guaranteed; occasional delays can occur, for example due to courier disruption.

9. Your right to cancel (14-day cooling-off period)

If you are a consumer ordering from us within the UK, you have a legal right to cancel your order under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. This is often called a "cooling-off period."

In most cases, you can cancel your order for any reason within 14 days of receiving your goods, without needing to give a reason. To cancel, simply contact us using the details in Section 17, or via the process described on our Returns & Refunds Policy page. Once you have told us you wish to cancel, you then have a further 14 days to return the goods to us.

Important exception for sealed goods: in line with the Regulations, the right to cancel does not apply once certain sealed goods have been unsealed after delivery, where unsealing them means they can no longer be resold for health or hygiene reasons. This typically applies to items such as supplements and intimate products (for example, lubricants) once their protective seal has been broken. Please see our Returns & Refunds Policy for full details of how this exception applies to specific products.

This right to cancel is separate from, and in addition to, your rights if goods are faulty or not as described — see Section 10 below.

10. Faulty or misdescribed goods

Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015. If a product you receive is faulty, damaged in transit, or not as described, you may be entitled to a repair, replacement, price reduction or refund, depending on the circumstances and how soon you report the issue. Full details of this process are set out in our Returns & Refunds Policy.

11. Health information & product use

Our products, including supplements and fertility tests, are intended to support general wellbeing and fertility awareness. They are not intended to diagnose, treat, cure or prevent any disease, and are not a substitute for professional medical advice. Please read all product packaging and instructions carefully before use, and consult your GP or another qualified healthcare professional if you have any questions about whether a product is suitable for you, particularly if you are pregnant, breastfeeding, taking medication, or have an existing medical condition.

12. Intellectual property

All content on this website — including text, graphics, logos, product names (such as babystart®, FertilWoman®, FertilMan®, FertilTime®, FertilCheck® and FertilSafe®), images and software — is owned by or licensed to us and is protected by copyright, trade mark and other intellectual property laws. You may view and print pages from our site for your own personal, non-commercial use, but you may not otherwise reproduce, copy, distribute or exploit any content without our prior written permission.

13. Acceptable use of our site

You agree to use our website only for lawful purposes. You must not misuse our site by knowingly introducing viruses or other malicious material, attempting to gain unauthorised access to our systems, or using automated means to extract data from our site without our permission.

14. Limitation of liability

We provide our website and products with reasonable care and skill. However, to the fullest extent permitted by law, we exclude all conditions, warranties and terms not expressly set out in these Terms. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for any other liability that cannot lawfully be excluded or limited.

Subject to the above, we will not be liable for any indirect or consequential loss arising from your use of our website or products, and our total liability to you for any claim arising from an order will be limited to the amount you paid for that order.

15. Governing law & jurisdiction

These Terms, and any dispute arising out of or in connection with them, are governed by the laws of England and Wales [confirm governing law/jurisdiction with legal advisers]. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, although if you live in Scotland or Northern Ireland, you may also be able to bring proceedings in your local courts.

16. Changes to these terms

We may update these Terms from time to time, for example to reflect changes in the law or how we do business. The version that applies to your order is the one in force on our website at the time you place that order. We recommend reviewing this page periodically.

17. Contact us

If you have any questions about these Terms, please contact us:
Email: [Customer service email]
Phone: [Customer service phone number]
Post: [Registered office address]