Retailers & distributors
Stock babystart®
We work with pharmacies, retailers, wholesalers and international distributors who want to offer couples a trusted, science-led fertility range. If you'd like to stock babystart® or represent the brand in your market, we'd love to hear from you.
Who we work with
Partnerships for every kind of trade account
Tell us a little about your business and we'll match you with the right person on our trade team.
UK retailers & pharmacies
Independent pharmacies, health stores, retail chains and online retailers looking to add a complete fertility category.
- Independent and multiple pharmacy
- Health food and wellbeing stores
- Online and marketplace retailers
UK wholesalers
Pharmacy and healthcare wholesalers supplying independent retail, clinics and practitioners across the UK.
- Pharmacy wholesale
- Healthcare and clinic supply
- Cash & carry and buying groups
International distributors
Established distributors with retail, pharmacy or e-commerce reach who want to bring babystart® to their territory.
- Exclusive or non-exclusive territories
- Pharmacy and retail distribution
- E-commerce and marketplace partners
Why babystart®
A complete fertility category from one brand
Supplements, at-home tests and intimate care designed for both partners — so shoppers can find everything they need in one place.
For couples, not just individuals
Complementary products for him, for her and for couples, which encourages shoppers to buy for both partners.
Science-led formulations
Developed with nutritional experts, andrology and fertility specialists, and clinical testing.
Formulated in the UK
Third-party tested and free from artificial colours and preservatives.
Over a decade in fertility
An established brand focused solely on the fertility journey, from planning and preparation to testing and conception.
For her
- FertilWoman®
- FertilWoman® PLUS MAX Powder
- FertilOva®
- Pregnancy Plus Max Powder
For him
- FertilMan®
- FertilMan® Max Powder
At-home tests
- FertilCount®
- FertilCheck®
- FertilTime® Ovulation Test
- babystart® Pregnancy Test
For couples
- FertilSafe® PLUS
What happens next
From enquiry to first order
Send your enquiry
Tell us about your business, your channels and the markets you cover.
We review your details
Our trade team reviews every enquiry and gets back to you by email.
Introductory call
We talk through the range, terms, pricing and how we can support you.
Onboarding
We set up your account and share product information, imagery and point-of-sale assets.
Trade team
[Trade enquiries email]
[Trade line, UK office hours]
Helpful to include
What we'll ask about
Your business type and size, the channels and territories you cover, which products you're interested in, and any existing fertility or pregnancy brands you stock.
Consumer questions?
Looking for help with an order?
This page is for trade enquiries only. For questions about an order or our products, please use our customer contact page.
Customer contact →